Robert Reich's latest book is "THE SYSTEM: Who Rigged It, How To Fix It." He is Chancellor's Professor of Public Policy at the University of California at Berkeley and Senior Fellow at the Blum Center. He served as Secretary of Labor in the Clinton administration, for which Time Magazine named him one of the 10 most effective cabinet secretaries of the twentieth century. He has written 17 other books, including the best sellers "Aftershock,""The Work of Nations," "Beyond Outrage," and "The Common Good." He is a founding editor of the American Prospect magazine, founder of Inequality Media, a member of the American Academy of Arts and Sciences, and co-creator of the award-winning documentaries "Inequality For All," streamng on YouTube, and "Saving Capitalism," now streaming on Netflix.
Who Rigged It, and How We Fix It
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Why we must restore the idea of the common good to the center of our economics and politics
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A cartoon guide to a political world gone mad and mean

For the Many, Not the Few
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The Next Economy and America's Future
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Beyond Outrage:
What has gone wrong with our economy and our democracy, and how to fix it
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The Transformation of Business, Democracy, and Everyday Life
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Why Liberals Will Win the Battle for America
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A memoir of four years as Secretary of Labor
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Al Gore deserves kudos, but do all the corporations that are going green deserve praise, as well? Can we count on corporations to lead the way on global warming? No, on both counts.
Consider British Petroleum, which a few years ago shortened its name to BP and has promoted itself with a $200 million ad campaign as the environmentally friendly oil company that will go “Beyond Petroleum.” So far, though, it’s invested a tiny fraction of its oil profits in non-fossil based fuels, and caused the worst oil spill in the history of Alaska’s fragile north slope. Going green for public relations might help the bottom line but doesn’t help the environment.
Other companies are going green because they can save money that way. By using new cleaner technologies, for example, Dow Chemical lowers its energy costs and reduces carbon emissions. By packaging its fresh produce in plastics made from corn sugar instead of petroleum, Wal-Mart also cuts costs. Alcoa saves some hundred million dollars a year by reducing its energy use, thereby helping the environment. I think it’s great these and other companies are cutting their costs and increasing profits, but this is what companies are supposed to do. It’s called good management.
Some investment banks and private-equity firms are going green because they anticipate regulations that will make green pay off and reduce returns from companies that don’t go green. Goldman Sachs recently pushed TXU, a big Texas power company, to cut the number of coal-fired plants it was going to build because Goldman anticipates stricter regulations of coal-fired plants. Goldman isn’t praiseworthy; it’s just watching its money.
Under supercapitalism, it’s naive to think corporations can or will sacrifice profits and shareholder returns in order to fight global warming. Firms that go green to improve their public relations, or cut their costs, or anticipate regulations are being smart, not virtuous.
So don’t expect corporations to lead the charge on global warming. That’s government’s job. And next time you hear a company boast about how environmentally friendly it is, hold the applause.