Robert Reich's latest book is "THE SYSTEM: Who Rigged It, How To Fix It." He is Chancellor's Professor of Public Policy at the University of California at Berkeley and Senior Fellow at the Blum Center. He served as Secretary of Labor in the Clinton administration, for which Time Magazine named him one of the 10 most effective cabinet secretaries of the twentieth century. He has written 17 other books, including the best sellers "Aftershock,""The Work of Nations," "Beyond Outrage," and "The Common Good." He is a founding editor of the American Prospect magazine, founder of Inequality Media, a member of the American Academy of Arts and Sciences, and co-creator of the award-winning documentaries "Inequality For All," streamng on YouTube, and "Saving Capitalism," now streaming on Netflix.

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  • When Caveat Emptor Doesn’t Work in China – or in America


    Tuesday, August 21, 2007

    Twenty years ago, we divided the world’s economic systems into two camps. On one side were communist, government-run economies. On the other side, capitalist, free-market economies.

    Now, Chinese free-market capitalists are going gang-busters. And China’s problem isn’t too much government intrusion into its economy; it’s too little – or at least too little of the right kind. Some Chinese toy makers have used lead paint, some Chinese pet-food producers have used toxic chemicals, and makers of counterfeit toothpaste in China have used other toxins.

    A basic free market principle is that when consumers cannot differentiate between risky products and good products, they’ll withdraw from the market, which is what’s happening to China’s consumer exports. China’s responsible exporters are suffering because irresponsible ones have cut corners to make fatter profits, and global consumers can’t tell the difference. So the challenge for China is to rein in its rip-roaring free-market capitalists with regulations that better ensure safe products.

    The American financial market is facing much the same challenge. When it became apparent that many sub-prime mortgage loans were far riskier than assumed, and were packaged with other loans, investors began withdrawing from financial instruments altogether. That’s because they couldn’t figure out how much risk they had taken on. So the challenge for the United States is to rein in our rip-roaring financial capitalists with regulations that clarify risk – by, for example, forcing hedge funds to disclose more and requring credit-rating agencies to be more responsible.

    The lesson on both sides of the Pacific is that free-market capitalism and government intervention are not on opposite sides of a great ideological divide. Free markets need governments to police them so buyers can be confident about what they’re buying. If governments fail in this basic role, buyers will be scared off. And this will bring down even responsible sellers.

    The practical question, then – in both China and America – is not whether you’re in favor of free markets or government regulation. It’s what kind of regulation is necessary to make markets work.

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